If you run your own business, no one knows that business better than you. You know exactly what your products and services do and how they solve your customers’ problems. When asked questions, you answer with clarity and competency.
Can you convey that same knowledge and confidence in your writing?
Hey, not everyone is a good writer, and that’s okay. We all have our strengths and weaknesses. That’s what makes each of us unique.
But let’s say you are, in fact, a good writer. Maybe you’re even a great writer! Can you commit the time it takes to develop content that builds your brand, engages your client base, and ranks high for SEO?
It’s understandable if you can’t. You’re running a business, after all. It’s hard to spread your talent and attention evenly.
Hiring a professional content writer to create engaging content drives traffic to your website, promotes your brand, and maximizes conversions, all while saving you valuable time.
Let’s talk a bit more about the benefits of hiring a professional content writer.
Improve SEO
The internet is a vast space filled with endless options for information, commerce, and entertainment. How can your website stand out amongst the countless others?
This is where Search Engine Optimization, or SEO, comes in.
What is SEO?
SEO is the process of maximizing the number of visitors to a website by making sure that it appears high on the list of results on your preferred search engine.
Why is having strong SEO important?
Personally, when I’m looking for the best pet food for my dog, a local electrician, or family-friendly hotels for my next vacation, I only focus on the top results.
In fact, studies show that 75% of people never scroll past the first page on their Google search.
As professional writers, we know how to optimize content so your website will rank higher in any search engine.
We will consistently create fresh content that employs the use of your target audience’s keyword searches to help get your website those valuable clicks.
Bad Writing Doesn’t Look Professional
Do you ever find yourself composing an important email and question if you should use a comma or semicolon?
Maybe you’re writing a proposal for a client and find yourself questioning whether you should use “effect” or “affect.” Hey, we’ve all been there at one time or another.
A few spelling or punctuation errors here and there may not seem like a big deal in the scheme of things, but your content is a direct reflection of your business.
Content that is rife with poorly-structured sentences or riddled with grammatical errors can make your business appear that it’s neglecting its online presence and possibly damage your brand’s image.
What you say and how you say it matters. A professional writer will make sure that the content we produce is interesting, dynamic, and perfectly tailored for your target audience.
We promise our services will yield the desired effects. See what I did there?
High Quality Content Will Keep Them Coming Back
Your website or business is a platform that offers you the ability to gain and maintain relationships with current and future viewers and/or customers.
These relationships are essential as they are the lifeblood of your online presence. Online content plays a critical role, now more than ever, in keeping people coming back again and again. People don’t want to read the same uninspired material every time they visit your site.
A high frequency of new, polished, and exciting content being regularly added to your website will make people want to keep on coming back.
Professional content writers have the acumen that allows us to understand what your viewers and customers want to read and how to craft content aimed at keeping them hooked.
Your Time is Valuable
We all know the saying about us all having “the same 24 hours,” but I personally find that saying disingenuous. Why may you ask?
While we all have the same hours in a day, we don’t all get to spend the same amount of time on activities we enjoy when there are obligations we must fulfill first.
Ask yourself how long it would take to write and edit an article for your business or a blog post for your website?
Could that time be spent on something that only you can handle for your business? Maybe that extra time could be spent with your family and friends?
If your answer is “yes” to one or more of the questions above, then hiring a professional content writer will allow you to free up more time to spend doing the essentials or just kicking back with loved ones.
Final Thoughts
Creating content for your business can be tricky.
Maybe you’re not sure how to properly use SEO or perhaps you’re just not the best when it comes to writing. Maybe you would just rather spend your precious time on other things instead of developing exciting content.
No matter your reason, hiring a professional content writer will help you to maintain the reputation of your brand and ultimately grow your business.
So, contact us here at WriteNow Freelancing today and find out more!